Anyone can sell a mortgage.

Growth comes from what you build behind the sale.

Unsolicited Advice: The marketing, customer experience and business systems that nobody teaches mortgage brokers is the book I wish someone had handed me when I started. It launches on Amazon on December 1. Sign up and you’ll get the link before anyone else.

WHY I WROTE THIS BOOK

Here’s the thing. Most broker training teaches you how to get a deal approved. Almost none of it teaches you how to run the business that deal lives in.

When I left my head office role to focus on my own mortgage business, my phone started ringing off the hook. Brokers wanted to know how I could help them in theirs.

I couldn’t call everyone back. So I did the efficient thing. I wrote down the questions I got asked the most, and exactly how to apply the answers in your own business. Now everyone gets the answer, not just the people I had time to call back.

I learned that the hard way. I’ve done the driving-around-town-for-signatures thing. Great service, not scalable. I’ve answered questions about a file during dinner instead of eating with my family. I’ve written the same client email from scratch more times than I’d like to admit.

Over close to a decade, I replaced the winging it with written steps. A 90-page SOP. A follow-up plan that still runs on the weeks I don’t feel like doing it. A pre-approval conversation that covers the best case and the worst case before the client ever sees a rate.

Truth is, none of this is a secret. It just isn’t taught.

WHAT'S INSIDE

18 chapters in three parts. Every chapter ends with an action plan you can start before lunch.

Part One: Marketing

How to stay in front of the right people every day, without posting just to post.

  • The 11-7-4 Rule and how to put it to work in your own business

  • How we market differently to people inside our database and outside to generate cold leads

  • Daily visibility that keeps running on your off weeks

  • The numbers that tell you your marketing is working

Part two: customer experience

The steps behind every pre-approval and every live deal, so clients and realtors never have to chase you.

  • A 60-minute response standard, and how to actually keep it

  • The best-case and worst-case pre-approval conversation

  • Milestone updates so realtors never have to guess where a deal stands

  • Staying in touch after funding, all the way to renewal

Part three: the business and the owner

How to build a business that doesn’t fall apart when you step away from your desk.

  • Writing SOPs your team will actually use

  • Hiring with DISC so the right people end up in the right seats

  • What to track in your finances to know if you are actually building a profitable business

  • The Tahiti Test: could your business run without you while you’re on a beach?

PLUS THE RESOURCE HUB

The book links to templates and resources taken straight from my own SOPs, so you don’t have to start from a blank page. The book contains a link where you will get access to all accessory materials.

WHO IS THIS BOOK FOR

  • You’re funding deals, but you’re doing everything yourself and it shows

  • You’re good at mortgages and tired of making up the business side as you go

  • You know your customer experience depends on your memory, and that scares you a little

  • You’re thinking about hiring your first assistant and don’t know where to start

WHO IT'S NOT FOR

Brokers who want a script for rate shoppers or one magic lead source. This book is about the work behind the work and how to build an actual business that’s sustainable.

ABOUT DENISE

Denise Laframboise is a mortgage broker in Durham Region, Ontario, and has been brokering since December 2016.

She personally ranks in the top 2% of agents by funded volume at her national brokerage.

She leads a team of 27 agents.

She hosts two podcasts, Unsolicited Advice with Denise and Real Stories in Real Estate, and speaks at industry events including CMP MortgageFest. She has co-authored two Amazon bestsellers. Unsolicited Advice is her first solo book.

December 1. Be first in line.

Add your name and email and the book purchase link will be in your inbox on launch day.

© Denise Laframboise 2026